We’ve just designed and built a new website for The School Food Company. Our brief included: A call to action focused on telephone Using existing brand colours and logo Building a site that works well on mobile phones, tablets, laptops and desktop computers The short video below gives a tour of some of the site features: The … Continued
This blog post outlines some key points that will help you to create effective content for your business website. People Scan & Skim Content Users tend to scan rather than read web pages. Because of this, short paragraphs, frequent headings and bullet point lists help to keep users on the page and can help to draw them in … Continued
I’m in London again today providing keyword analysis training for the Institution of Civil Engineers.
Your “About Us” page is hugely important. Chances are it’s the second page users will go to. With this in mind it’s a good idea to get your “About Us” page looking and sounding great. The “About Us” page is an opportunity for your user to get to know you. It should build a sense … Continued
I’m in London this week to meet with the Institution of Civil Engineers – talking about keyword research for the field of Civil Engineering. The idea is to align web content with the words and phrases that people use when searching the web. Hopefully, this can help make content more discoverable. Site content should always … Continued
Writing content for your website isn’t like writing an essay for school. There’s a certain style that you need to adopt if you want to capture your users attention and keep them on your website. Finding Content If you’re writing for the web it’s a good idea to always be on the lookout for content. … Continued