You’ve got a new website with a content management system. Your web developer has told you that you need to write content. No bother, it’s easy isn’t it? Unfortunately that’s not always the case. In my experience writing content for a website isn’t always as easy as you think. However, there are a few things … Continued
A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued
A call to action or CTA is a marketing term used to describe a banner or button on a website that is designed to make site visitors do something. You’ve probably seen CTA’s and acted on them. For example, some common CTA’s are: Download our ebook Subscribe Call us Click here Sign up for our … Continued
If you have a website it’s a good idea to review the content on a regular basis. It’s important to make sure that the content of your website is still relevant and useful for your users. Not only does good content impress your site visitors – good quality, relevant content is essential if you want … Continued
The other day I had a problem with the electrics in my house and I needed to get an electrician out urgently. The house was wired about 8 years ago by a great tradesman. He was friendly and efficient and I wanted to use him again. But could I find his telephone number – no! … Continued
Google have announced that on April 21st 2015 they will be prioritising mobile friendly websites. In plain English this means websites that are mobile friendly will rank higher in searches than mobile unfriendly sites. So what does this mean for your website? Basically if your website is not optimised for use on mobile devices your customers … Continued
The Digital Voucher scheme has been extended and is now available in County Clare. The pilot scheme proved to be very successful in Dublin. Businesses that took part in this pilot scheme saw a 70% increase in customer enquiries and 55% reported more sales. With online trading becoming more popular the Government is keen for Irish … Continued
Your “About Us” page is hugely important. Chances are it’s the second page users will go to. With this in mind it’s a good idea to get your “About Us” page looking and sounding great. The “About Us” page is an opportunity for your user to get to know you. It should build a sense … Continued
Writing content for your website isn’t like writing an essay for school. There’s a certain style that you need to adopt if you want to capture your users attention and keep them on your website. Finding Content If you’re writing for the web it’s a good idea to always be on the lookout for content. … Continued
More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.