How to specify and design an effective business website. Your site should convey your purpose in a clear and straightforward way – you shouldn’t leave your users guessing. Grab attention by clearly stating who you are and what it is that you do. “Qualified” users – people who might be interested in your services – will orient themselves quickly and hence be more likely to remain on the site.
What is SEO? Or should I say how do I get my website on page 1 of Google? SEO stands for search engine optimisation. SEO is all about making sure that your website is getting both quality and quantity traffic from organic searches. An organic search is not a paid search. If you’re a florist … Continued
This all depends on your needs and expectations. You need to ask yourself a few questions before diving in: How important is the website to your company What do you want the website to do – showcase projects, capture leads, educate clients How much functionality do you need Who is going to write the content … Continued
More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.
A call to action or CTA is a marketing term used to describe a banner or button on a website that is designed to make site visitors do something. You’ve probably seen CTA’s and acted on them. For example, some common CTA’s are: Download our ebook Subscribe Call us Click here Sign up for our … Continued
If you have a website it’s a good idea to review the content on a regular basis. It’s important to make sure that the content of your website is still relevant and useful for your users. Not only does good content impress your site visitors – good quality, relevant content is essential if you want … Continued
The other day I had a problem with the electrics in my house and I needed to get an electrician out urgently. The house was wired about 8 years ago by a great tradesman. He was friendly and efficient and I wanted to use him again. But could I find his telephone number – no! … Continued
You’ve got a new website with a content management system. Your web developer has told you that you need to write content. No bother, it’s easy isn’t it? Unfortunately that’s not always the case. In my experience writing content for a website isn’t always as easy as you think. However, there are a few things … Continued
The trading online voucher scheme is a government grant that is managed by Local Enterprise Offices. Small businesses can claim up to €2500 towards improving their existing digital presence or developing a new one. Small Businesses can apply for the Digital Voucher scheme at their Local Enterprise office. The vouchers can be used to: Develop … Continued
A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued