The trading online voucher scheme is a government grant that is managed by Local Enterprise Offices. Small businesses can claim up to €2500 towards improving their existing digital presence or developing a new one. Small Businesses can apply for the Digital Voucher scheme at their Local Enterprise office. The vouchers can be used to: Develop … Continued
A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued
You’ve got a new website with a content management system. Your web developer has told you that you need to write content. No bother, it’s easy isn’t it? Unfortunately that’s not always the case. In my experience writing content for a website isn’t always as easy as you think. However, there are a few things … Continued
Unless you have been living under a rock you must be aware of the GDPR which comes into enforcement on the 25th May 2018. The GDPR gives citizens greater rights over their personal data. It gives them the right to choose to submit their details, access their details and be deleted from systems. Businesses that … Continued
More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.
A call to action or CTA is a marketing term used to describe a banner or button on a website that is designed to make site visitors do something. You’ve probably seen CTA’s and acted on them. For example, some common CTA’s are: Download our ebook Subscribe Call us Click here Sign up for our … Continued
If you have a website it’s a good idea to review the content on a regular basis. It’s important to make sure that the content of your website is still relevant and useful for your users. Not only does good content impress your site visitors – good quality, relevant content is essential if you want … Continued
The other day I had a problem with the electrics in my house and I needed to get an electrician out urgently. The house was wired about 8 years ago by a great tradesman. He was friendly and efficient and I wanted to use him again. But could I find his telephone number – no! … Continued
Google have announced that on April 21st 2015 they will be prioritising mobile friendly websites. In plain English this means websites that are mobile friendly will rank higher in searches than mobile unfriendly sites. So what does this mean for your website? Basically if your website is not optimised for use on mobile devices your customers … Continued
I’m in central London today running training workshops on site security for Useful Simple Projects, Thomas Matthews and Expedition Engineering.