What is a Call to Action

A call to action or CTA is a marketing term used to describe a banner or button on a website that is designed to make site visitors do something. You’ve probably seen CTA’s and acted on them. For example, some common CTA’s are: Download our ebook Subscribe Call us Click here Sign up for our … Continued

How to Keep your Website Current

If you have a website it’s a good idea to review the content on a regular basis. It’s important to make sure that the content of your website is still relevant and useful for your users. Not only does good content impress your site visitors –  good quality, relevant content is essential if you want … Continued

Why a Website is a Good Idea

The other day I had a problem with the electrics in my house and I needed to get an electrician out urgently. The house was wired about 8 years ago by a great tradesman. He was friendly and efficient and I wanted to use him again. But could I find his telephone number – no! … Continued

Small Business Website: Driving Instructor

We recently built a small business website for a local driving instructor, Mike Shyne. The site is completely static – which means that it is very secure. All the dynamic elements on the site are generated locally, before being pushed up to the live site. This is an excellent and cost effective solution for small … Continued

Get Your Site Mobile Friendly

Google have announced that on April 21st 2015 they will be prioritising mobile friendly websites. In plain English this means websites that are mobile friendly will rank higher in searches than mobile unfriendly sites. So what does this mean for your website? Basically if your website is not optimised for use on mobile devices your customers … Continued

5 Reasons Why You Should Have a Website

A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued

Site Security Workshops

I’m in central London today running training workshops on site security for Useful Simple Projects, Thomas Matthews and Expedition Engineering.

Localising Your Business on the Web

If you run a business, it’s essential that potential customers in your area can easily find you with a relevant search of the internet. If you’re an accountant in Limerick, it would be helpful if your business page was easily found by people in the Limerick region. Conversely, if you’re a search engine user in … Continued

Grant Scheme for Small Business: Online Trading

The Digital Voucher scheme has been extended and is now available in County Clare. The pilot scheme proved to be very successful in Dublin. Businesses that took part in this pilot scheme saw a 70% increase in customer enquiries and 55% reported more sales. With online trading becoming more popular the Government is keen for Irish … Continued

Responsive Business Website: School Food Company Launch

We’ve just designed and built a new website for The School Food Company. Our brief included: A call to action focused on telephone Using existing brand colours and logo Building a site that works well on mobile phones, tablets, laptops and desktop computers The short video below gives a tour of some of the site features: The … Continued