Top Tips for Writing Content


You’ve got a new website with a content management system. Your web developer has told you that you need to write content.

No bother, it’s easy isn’t it? Unfortunately that’s not always the case. In my experience writing content for a website isn’t always as easy as you think.

However, there are a few things that you can do to make writing content a little easier.

Finding Content

If you’re writing for the web it’s a good idea to be on the lookout for content. Keep a notebook handy and jot down ideas. If you’re at an event take pictures and write down your thoughts. Find people relevant to your area of work – ask them interesting questions and keep a note of the answers.

It’s easier to write for the web when you’ve got access to lots of fresh, interesting content.

Plan Your Content

Keyword research is essential. Find out what terms your customers are searching for and give them the content they need. Be strategic in your keyword analysis – it must match your business goals.

However avoid writing like a robot. Rather than just stuffing your content full of keywords write with your customers in mind. Think about questions they often ask. Give them useful, expert information. Your writing needs to establish you as a trusted advisor.

Types of Post

To keep your content fresh try experimenting with different types of articles.

You could try writing:

  • A news article 500 – 700 words
  • An instructional “how to piece”
  • Informational posts – like Wikipedia
  • A review – it could be of a product, building or an event you attended
  • An interview – this is a great way to get another expert contributing to your blog
  • A problem solving piece
  • An Inspirational piece about a project you’ve were involved with
  • A video post – around 2 mins is optimum time for a video

Keep your content varied and never duplicate your content. Google will penalise your website if you have used the same content throughout your site.

If you need help with content get in touch and ask us about our copy writing service.


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