A few years ago, a little bakery in a quiet town decided to celebrate its 10th anniversary with a “Pay What You Can” day. No fancy ad campaign, no PR agency, no glossy flyers — just a Facebook post, an email to the local paper, and a quick call to the radio station. By the … Continued
I’m a content writer. So when ChatGPT burst onto the scene like a know-it-all intern with internet access and no off-switch, I admit I was worried! Was this it? Was I about to be replaced by a bot that never procrastinates and doesn’t need coffee. That can plan a Scandinavian-inspired living room and write a … Continued
In the world of B2B marketing, trust is currency. And trust doesn’t come from logos or landing pages alone—it comes from conversations. That’s why live, unscripted formats like AMAs (Ask Me Anything sessions) and X (Twitter) Spaces are powerful tools for building brand identity and positioning your leadership team as genuine thought leaders. If your … Continued
Most people think pitch decks are only for big businesses with marketing teams, glossy branding, and designers on speed dial. In reality, a pitch deck can be just as useful for a small-town business — especially one that’s just starting out and looking to get the community on board. Take a new gym that’s just … Continued
Your website is getting traffic, but no one’s biting. Sound familiar? For many B2B companies, this is the reality: a well-designed site, decent traffic from SEO or paid campaigns, maybe even a few inquiries here and there. But conversions? Crickets. The truth is, it’s rarely the design or the tech stack that’s the problem. It’s … Continued
Why Every Business Needs to Be Online – A Real-Life Example The other day, I had an urgent issue with the electrics in my house and needed an electrician fast. The house was rewired about eight years ago by a fantastic tradesman—friendly, reliable, knew exactly what he was doing. Naturally, I wanted to get back … Continued
There was a time when being informative was enough. Publish a whitepaper, write a blog about your latest feature, add a “Why Choose Us” page, and call it a day. But things have changed. Today’s B2B buyers are overloaded with information. They don’t need more content—they need better content. Smarter. Sharper. Content that helps them … Continued
What is a Landing Page – and Why Do You Need One? When it comes to online advertising and digital marketing, a Landing Page is a standalone web page designed with a single, focused purpose. It’s separate from your main website and typically not accessible via your site’s standard navigation. Visitors usually arrive on a … Continued
More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.
What is a Call to Action (CTA)? A Call to Action (CTA) is a marketing term that refers to a button, banner, or link on your website that encourages visitors to take a specific action — like making a purchase, getting in touch, or signing up for something. Chances are, you’ve come across many CTAs … Continued