By 
I’m a content writer. So when ChatGPT burst onto the scene like a know-it-all intern with internet access and no off-switch, I admit I was worried!
Was this it?
Was I about to be replaced by a bot that never procrastinates and doesn’t need coffee. That can plan a Scandinavian-inspired living room and write a 500-word blog post in under 10 seconds?
Because yes — ChatGPT can write.
It can also:
- Do your horoscope (and gaslight you with suspicious optimism)
- Give relationship advice that sounds like it was written by an emotionally intelligent goldfish
- Explain quantum physics and sourdough starters in the same breath
It’s impressive. But just because it can write doesn’t mean it should — at least not without a human behind the wheel.
Yes, ChatGPT Can Write. But Should It?
If you want:
- A decent blog outline
- A polite email
- A motivational quote that belongs on a coffee mug you regret buying
You’re sorted.
But when it comes to writing that actually works — for your website, your audience, your SEO goals — you still need a person. A person who understands nuance. Context. Timing. Brand voice.
A person who knows the difference between “content for content’s sake” and content that converts.
ChatGPT Doesn’t Understand Your Business Like I Do
Here’s where AI hits a wall: it has no context.
It doesn’t know:
- What your ideal customer complains about at 2AM
- Why your founder hates the phrase “end-to-end solution”
- That your real selling point isn’t the tech — it’s how you make your clients feel less stressed and more in control
ChatGPT doesn’t sit in a call and ask:
“Wait, who actually makes the decision to buy from you?”
Or:
“Are we sure we want to sound corporate? Your competitors already do — and it’s boring.”
That’s what I do.
I listen. I dig. I ask awkwardly useful questions. Then I translate all that messy, human business stuff into content that sounds natural and strategic.
I don’t just write words — I help businesses:
- Craft homepage copy that keeps people scrolling
- Publish blog posts that attract and engage
- Create SEO content that ranks without reading like keyword soup
- Develop a voice that actually sounds like someone you’d want to work with
AI can generate 500 words.
I can craft the right 500 words — for your audience, your goals, and your positioning.
Yes, I Use ChatGPT — But It Doesn’t Use Me
Let’s be honest. I use AI.
I use it the way you might use a slow cooker or a calendar app: as a tool, not a crutch.
ChatGPT helps me:
- Brainstorm when my brain is flat
- Reword awkward draft copy
- Speed up the boring bits (like meta descriptions or alt text)
But I never hand it the keys.
Because AI doesn’t know when your blog needs a joke. Or when your reader needs reassurance.
And it definitely doesn’t know your industry inside-out like someone who’s actually talked to your customers does.
The Real Threat Isn’t AI. It’s Copy With No Soul (Or Strategy)
If your content sounds like it was written by a polite fridge manual, then yes — you might get replaced.
Not just by ChatGPT, but by anyone with a decent grasp of grammar and a quiet Thursday afternoon.
But if you want content that:
- Understands your customers
- Fits your brand voice
- Feels intentional, not just “published”
- Drives real action (not just clicks)
Then you still need a writer who can do more than just write.
You need a writer who can listen.
Final Thought: Don’t Outsource Understanding
Let ChatGPT plan your IKEA layout. Let it help you rewrite a subject line or prep your packing list for Berlin.
But don’t ask it to understand your customers’ problems. Don’t expect it to capture your brand’s tone of voice based on a prompt and a prayer.
And definitely don’t expect it to write your homepage in a way that sounds human, helpful, and worth reading.
That’s what I’m here for.
Until a robot can match my ability to write with empathy, precision, strategy — and the occasional useful rant — I’m not worried.
And you shouldn’t be either.