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“Let’s be honest—what most people really want to know is: how can I get my website to appear on the first page of Google when it comes to SEO?”
But what is SEO?
SEO stands for Search Engine Optimisation, and it’s all about helping your website show up in Google’s search results — ideally high up the list — without paying for ads.
That’s what we mean by organic traffic: people finding your site naturally, because it’s relevant to what they’re searching for.
So, if you’re a florist and someone types “florists near me” into Google and your website appears — that’s SEO doing its job.
SEO Isn’t Rocket Science
There are plenty of agencies that specialise in SEO (including us), but if you have a good grasp of your customer and what they care about, you’re already ahead of the game.
Content Is King
One of the most effective — and most underused — tools in SEO is content. Many businesses avoid writing blog posts or news updates, but regular, useful content can work wonders for your search rankings.
Don’t worry — you don’t need to write essays or win literary prizes. Just think about the questions your customers often ask, and use your blog to answer them.
A few ideas:
- Write quick guides or explainers about your service or product.
- Share product reviews or comparisons.
- Post updates from relevant events or industry news.
- Invite guest contributors or highlight customer stories.
Most importantly, keep it current. A blog that hasn’t been updated in two years isn’t helping you — it’s hurting you. Visitors will wonder if you’re still in business.
Need help creating content? We can write engaging, original blog posts for you.
Share on Social
Once you’ve written a post, share it across your social channels. Ask your readers and followers to share it too. Social media activity drives more traffic to your site, and that traffic tells Google your site is worth ranking.
Link Wisely
Use links to:
- External sites: Link to trusted, relevant sources (e.g., if you’re writing about the Chelsea Flower Show, link to the RHS page).
- Internal pages: Link to other useful parts of your own website to help users navigate and stay longer.
Google loves sites that are helpful and well-connected — both to other trusted sites and within their own structure.
Use Keywords (But Don’t Overdo It)
Keywords help search engines understand what your page is about. But don’t fall into the trap of keyword stuffing (repeating phrases over and over). Google can spot it — and penalise it.
Instead, use natural, relevant phrases that reflect what your customers are actually searching for.
We can help with keyword research if you’re not sure where to start.
Make It Mobile-Friendly
More than half of web traffic comes from mobile devices. If your site doesn’t look or work well on mobile, Google will push you down the rankings — and visitors will bounce fast.
Check your site on different screen sizes. Is the text readable? Are buttons easy to click? Does everything load properly?
If not, it’s time to talk to your web agency (or us).
Optimise Your Images
Large, slow-loading images can ruin a user’s experience and hurt your rankings. Optimise your images to load faster — tools like Photoshop or free software like GIMP can help reduce file size without losing quality.
Also, don’t forget:
- Add meaningful file names.
- Use alt text that describes the image — this helps both search engines and screen readers.
Meta Titles & Descriptions
Your meta title and meta description are what users see in Google before they even click your link. Think of them as your mini sales pitch.
They help:
- Explain what each page is about.
- Encourage clicks.
- Improve relevance for search engines.
If you’re not sure how to write them properly, we’re happy to help.
Final Thoughts
There’s no magic trick to getting on page 1 of Google — but with a bit of strategy and consistent effort, your site can climb the ranks.
Keep your content fresh, your site user-friendly, and your SEO basics covered.
Need help with content, SEO, or a quick audit of your site? Get in touch — we’d be happy to chat.