How to Keep your Website Relevant

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content-audit-website

Why You Should Audit Your Website Content

 

If you have a website, it’s smart to review your content regularly.

Good content doesn’t just impress your visitors—it plays a vital role in search engine optimisation (SEO) and helps your site perform better in search results. Over time, content can become outdated, irrelevant, or inconsistent with your current business goals.

What Is a Website Content Audit?

Think of a website audit like a spring clean for your site. It’s your chance to:

  • Remove outdated or irrelevant information

  • Refresh and improve existing content

  • Add new material to fill any gaps

The ultimate goal? To ensure every piece of content supports your website’s purpose and aligns with your business objectives.

Benefits of a Content Audit

A well-executed audit will:

  • Identify and archive irrelevant or outdated content

  • Highlight gaps in your content offering

  • Reveal duplicate or underperforming pages

  • Improve the overall quality and consistency of your website

  • Support your SEO and content strategy moving forward

Before You Begin: Ask the Right Questions

Before diving in, revisit the basics:

  • Who is the website for?

  • What is the site’s main purpose?

  • What actions do you want users to take?

If your website is designed to build credibility, make sure your content reflects your expertise. If you have multiple objectives, each piece of content should serve at least one of them.

How to Audit Your Website

You’ll need to go through every page and asset on your site with a critical eye.

Create a spreadsheet to log your findings. It keeps things organised, makes it easier to share with your team, and helps you track progress over time.

Include details like:

  • Page title or URL

  • Type of content (e.g. blog post, product page, guide)

  • Last updated date

  • Content owner (who’s responsible for updates)

  • Associated assets (e.g. images, videos, PDFs)

  • Whether the content is optimised for web (readability, SEO, formatting)

  • Notes on whether to keep, update, or delete

Be Ruthless

You might be attached to content you spent time creating—but if it’s outdated or no longer useful, it’s time to let it go.

Don’t treat your website like a dumping ground for content. Random or irrelevant posts confuse visitors and weaken your site’s impact. Keep it lean, focused, and relevant.

Final Thoughts

A content audit might sound like a lot of work, but the return is well worth the effort.

You’ll get a clear picture of what content you have, what’s working, and what needs attention. More importantly, you’ll uncover how your content can better support your goals and deliver real value to your audience.

Need help?
If you’d like support with your content audit or need help creating fresh, effective web content—get in touch. We’re happy to help.

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