Using Social Media for Business

By on:

social-media-business

Using Social Media Effectively in Your Organisation

More and more organisations are turning to social media to grow their brand and build trust. When done right, it can help support key business goals—from raising awareness to driving website traffic and networking with industry peers.

Set Clear Goals

Start by asking: What do we want to achieve with social media?

  • Increase website traffic

  • Boost brand visibility

  • Highlight services and build credibility

  • Connect with others in your field

  • Educate your audience

You might aim for all of these, or just a few—what matters is having clear direction.

Make Social Media Part of Your Workflow

Inactive social accounts (aka “social media graveyards”) can harm your image more than help it. The fix? Make social media part of your routine.

  • Allocate time and resources

  • Treat it like any other business function

  • Plan ahead—don’t post reactively

Assign the Right People

To get results, someone who understands your organisation needs to run your social channels. Social media isn’t just a task for the intern.

  • Identify key staff to lead

  • Involve the wider team where possible

  • Make sure everyone knows the goals

Create a Social Media Policy

Social media for business is not the same as for personal use. A clear policy helps keep things consistent.

Cover:

  • Posting frequency

  • Tone of voice

  • How to handle comments—especially negative ones

Train and Inform Staff

Don’t assume people know your social channels exist. Tell them!

  • Keep all staff in the loop

  • Encourage content sharing across departments

  • Provide training for those managing channels

Share What’s Happening Internally

Great content often comes from within. Make time to share updates across the team. Ask:

  • What projects are we working on?

  • Any interesting news or insights lately?

  • Got photos, interviews, or behind-the-scenes moments?

These everyday happenings can become great posts.

By embedding social media into your culture—not just your marketing—you can build a stronger online presence that reflects your real-world work.

Contact Us