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Writing Content for Your New Website
So, you’ve got a shiny new website with a content management system. Your web developer hands it over and says, “Now you just need to add the content.”
No problem, right? Unfortunately, it’s not always that easy.
In my experience, writing good web content can be surprisingly tricky. But the good news is: there are a few simple steps you can take to make the process a whole lot easier.
Finding Content Ideas
One of the best things you can do is stay curious and always be on the lookout for content opportunities.
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Keep a notebook or app handy to jot down ideas as they come.
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If you’re attending events, take photos, capture your thoughts, and reflect on key takeaways.
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Talk to people in your industry—ask them insightful questions and make a note of their responses.
Great content often starts with fresh, relevant input.
Planning Your Content
A little planning goes a long way.
Start with keyword research to understand what your customers are actually searching for. Use this to guide your content topics—just make sure those keywords align with your overall business goals.
That said, don’t write like a robot. Keyword stuffing is outdated and off-putting. Instead, focus on your audience. What questions do they ask? What problems do they need solved?
Answer those questions clearly and confidently. The goal is to position yourself as a helpful expert—not just someone trying to rank on Google.
Mix Up Your Content Types
To keep your website engaging, vary the types of content you publish. Some ideas to get you started:
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News article (500–700 words)
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How-to guide or instructional piece
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Informational post (think: bite-sized Wikipedia)
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Review of a product, service, place, or event
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Interview with a relevant expert or collaborator
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Problem-solving article tackling a common issue in your industry
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Inspirational post highlighting a successful project or client story
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Video post – aim for 2 minutes or less for max engagement
Keep it fresh, and most importantly—don’t copy and paste the same content across multiple pages. Google will penalise you for duplicate content, and it won’t do your readers any favours either.
Need a Hand?
If writing content still feels overwhelming, we can help. Get in touch to find out more about our copywriting services—whether you need a one-off article or full website content, we’re here to support you.