Expedition Workshed: Analysis

Expedition Workshed is an online collection of educational resources for engineering students and lecturers.

Carawebs carried out Keyword research for the Workshed team to help them to target users more effectively. This involved determining the search keywords that people actually use when searching for related resources.

Our report helped the Workshed team match their web content to the search terms used by their target market.

We re-wrote key content elements and carried out a content meta-tagging exercise which led to a measurable increase in site visitors.

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