More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.
A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued
I’m in central London today running training workshops on site security for Useful Simple Projects, Thomas Matthews and Expedition Engineering.
This blog post outlines some key points that will help you to create effective content for your business website. People Scan & Skim Content Users tend to scan rather than read web pages. Because of this, short paragraphs, frequent headings and bullet point lists help to keep users on the page and can help to draw them in … Continued
How to specify and design an effective business website. Your site should convey your purpose in a clear and straightforward way – you shouldn’t leave your users guessing. Grab attention by clearly stating who you are and what it is that you do. “Qualified” users – people who might be interested in your services – will orient themselves quickly and hence be more likely to remain on the site.
Writing content for your website isn’t like writing an essay for school. There’s a certain style that you need to adopt if you want to capture your users attention and keep them on your website. Finding Content If you’re writing for the web it’s a good idea to always be on the lookout for content. … Continued