How to specify and design an effective business website. Your site should convey your purpose in a clear and straightforward way – you shouldn’t leave your users guessing. Grab attention by clearly stating who you are and what it is that you do. “Qualified” users – people who might be interested in your services – will orient themselves quickly and hence be more likely to remain on the site.
What is SEO? Or should I say how do I get my website on page 1 of Google? SEO stands for search engine optimisation. SEO is all about making sure that your website is getting both quality and quantity traffic from organic searches. An organic search is not a paid search. If you’re a florist … Continued
This all depends on your needs and expectations. You need to ask yourself a few questions before diving in: How important is the website to your company What do you want the website to do – showcase projects, capture leads, educate clients How much functionality do you need Who is going to write the content … Continued
More and more organisations are using social media to push their businesses and build credibility. When used effectively social media can help to further your organisation’s business objectives.
The trading online voucher scheme is a government grant that is managed by Local Enterprise Offices. Small businesses can claim up to €2500 towards improving their existing digital presence or developing a new one. Small Businesses can apply for the Digital Voucher scheme at their Local Enterprise office. The vouchers can be used to: Develop … Continued
A few years ago you’d pick up the phone book if you needed the number of a local electrician or hairdresser. These days most people begin looking for goods and services online. If you need a florist, hairdresser or plumber you check out their website for details. If you’re in business you need a website. Potential … Continued
I’m in central London today running training workshops on site security for Useful Simple Projects, Thomas Matthews and Expedition Engineering.
This blog post outlines some key points that will help you to create effective content for your business website. People Scan & Skim Content Users tend to scan rather than read web pages. Because of this, short paragraphs, frequent headings and bullet point lists help to keep users on the page and can help to draw them in … Continued
Writing content for your website isn’t like writing an essay for school. There’s a certain style that you need to adopt if you want to capture your users attention and keep them on your website. Finding Content If you’re writing for the web it’s a good idea to always be on the lookout for content. … Continued